Qualcomm has introduced a new initiative called Snapdragon Sound that aims to improve sound quality, battery life, and latency of Bluetooth earbuds powered by new Qualcomm chips when used with phones that are also powered by new Qualcomm chips. Snapdragon Sound also promises to improve the robustness of the Bluetooth connection and make pairing easier. Snapdragon Sound is a suite of many tweaks and optimizations made at nearly every level of hardware and software, from end to end of the phone+earbuds system. Snapdragon Sound seems to be Qualcomm's answer to the improved Bluetooth performance that Apple has been able achieve with its custom Bluetooth chips in AirPods and iPhones. Qualcomm says Snapdragon sound will offer better sound quality in the form of double the sampling rate compared to Apple for both music (96 kHz instead of 48) and voice calls (32 kHz instead of 16). Qualcomm also claims 45% lower latency compared to Apple. Devices bearing the Snapdragon Sound branding must pass a series of quality, performance, and interoperability tests in a new facility Qualcomm has established in Taiwan. The first Snapdragon Sound devices should hit the market "before summer".
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