Mint Mobile Rebuked for Claiming "Unlimited" Data in Ads

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The National Advertising Review Board has issued a final decision that Mint Mobile should not use the word "unlimited" to describe its top-end plan as currently implemented. The plan is actually capped at 35 GB of full-speed data. While such caps are not uncommon with "unlimited" plans, Mint throttles users down to near-useless 2G data speeds after the limit is reached. Other providers generally have less-severe data speed throttling when the cap is reached. Mint says it will abide by the Board's ruling.
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