HMD Moving Beyond Nokia with its Own Brand

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HMD, maker of Nokia-branded phones, is launching a new line of phones under its own HMD brand. This comes as the company expands into other brand partnerships (including Barbie and Heineken) as well as white-label phones, while continuing to make Nokia-branded phones. In the US, the first HMD-branded phone will be the HMD Vibe (shown), an entry-level 4G Android phone for prepaid brands (like TracFone). It will have a 6.56" HD+ display with 90 Hz refresh, 13 megapixel camera, 4,000 mAh battery, Snapdragon 680 chip, 6 GB RAM, and 128 GB of storage (expandable). The Vibe is also available unlocked for $149. The new HMD Pulse lineup will come first to other parts of the world, and includes the Pulse, Pulse+, and Pulse Pro. All three are affordable and repairable Android smartphones. The Pulse Pro has 50 megapixel cameras on both the front and back. Its unusually powerful selfie camera also supports slow motion video and responds to a number of unique gestures for hands-free control. HMD claims these are the most affordable repairable phones in the world.


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